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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI
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Performance marketing with Google Analytics : strategies and techniques for maximizing online ROI
Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
By:
Tonkin, Sebastian
Contributor(s):
Cutroni, Justin
Whitmore, Caleb
Publication details:
Hoboken, NJ
Wiley Pub
2010
Description:
xxiii, 427 p. : ill., maps ; 24 cm
ISBN:
9780470578315
ISSN:
2009943642
Subject(s):
Google Analytics
Internet marketing
Web usage mining
DDC classification:
658.87 TON
Item type:
Books
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658.87 SIN
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Includes index
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