Packaging design : successful product branding from concept to shelf Marianne Rosner Klimchuk and Sandra A. Krasovec

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Publication details: Hoboken, NJ John Wiley & Sons 2006Description: x, 262 p. : ill. (some col.) ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.564 KLI (Browse shelf(Opens below))	Available		133839

Includes bibliographical references (p. 252-253) and index

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