The next evolution of marketing : connect with your customers by marketing with meaning Bob Gilbreath

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Publication details: New York McGraw-Hill c2010Description: x, 288 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 GIL (Browse shelf(Opens below))	Available		490365

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Previous	658.8 GER Advances in technology and innovation in marketing	658.8 GHO The practice of marketing : science or superstition?	658.8 GIL Services marketing and management	658.8 GIL The next evolution of marketing : connect with your customers by marketing with meaning	658.8 GIL The next evolution of marketing : connect with your customers by marketing with meaning	658.8 GLY Understanding services management : integrating marketing, organisational behaviour, operations, and human resource management	658.8 GOD Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)	Next

Includes bibliographical references and index

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