Strategic marketing management readings selected by Robert J. Dolan

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Publication details: Boston, MA Harvard Business School 1991Description: xvi, 656 p. : ill. ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 DOL (Browse shelf(Opens below))	Available		504556

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Previous	658.802 DAV Beating the commodity trap : how to maximize your competitive position and increase your pricing power	658.802 DAY Market driven strategy : processes for creating value	658.802 DEM Global marketing and advertising : understanding cultural paradoxes	658.802 DOL Strategic marketing management	658.802 DOO CIM coursebook strategic marketing decisions	658.802 FAL Juicing the orange : how to turn creativity into a powerful business advantage	658.802 FAR Profit impact of marketing strategy project : retrospect and prospects	Next

Includes bibliographical references and index

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