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Strategic marketing : creating competitive advantage Douglas West, John Ford and Essam Ibrahim
Publication details: Oxford Oxford University Press 2009Description: xxv, 517 p. ; 24 cmISBN:- 9780195691689
- 658.4012 WES
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| English Books | Anna Centenary Library | 658.4012 WES (Browse shelf(Opens below)) | pbk | Available | 112593 |
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| 658.4012 WEG Planning, history and methodology | 658.4012 WEL Choosing the future : the power of strategic thinking | 658.4012 WER Strategy for Sustainability : | 658.4012 WES Strategic marketing : creating competitive advantage | 658.4012 WHE Concepts in strategic management and business policy : achieving sustainability | 658.4012 WHE Concepts in strategic management and business policy : achieving sustainability | 658.4012 WHE Strategic Management and Business Policy : |
Includes Index
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