Strategic marketing David W. Cravens, Nigel F. Piercy

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Publication details: Boston McGraw-Hill Irwin c2009Edition: 9th edDescription: xv, 784 p. : ill., map ; 27 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.802 CRA (Browse shelf(Opens below))	Available		254158
Anna Centenary Library	658.802 CRA (Browse shelf(Opens below))	Available		407461

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Previous	658.802 CON Powerlines : words that sell brands, grip fans, and sometimes change history	658.802 COO Practical marketing planning	658.802 CRA Strategic marketing	658.802 CRA Strategic marketing	658.802 CRA Strategic marketing	658.802 CRO Cycles, trends, and turning points : practical marketing & sales forecasting techniques	658.802 DAH Marketing communications : a brand narrative approach	Next

Includes bibliographical references and indexes

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