Strategic brand management : building, measuring, and managing brand equity Kevin Lane Keller

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Publication details: Upper Saddle River, NJ Pearson/Prentice Hall 2008Edition: 3rd edDescription: xxi, 692 p. : ill. ; 27 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 KEL (Browse shelf(Opens below))	Available		93531

Includes bibliographical references and index

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