Strategic advertising management Larry Percy, Richard Elliott

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Publication details: Oxford Oxford University Press 2005Edition: 2nd edDescription: xviii, 335 p., 10 p. of col. plates : ill. ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.19 PER (Browse shelf(Opens below))	Available		108868

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Previous	659.157 DOO Nasty : my family and other glamorous varmints	659.157 SER Point of purchase	659.1592 MER Finance directors : a BDO Stoy Hayward guide for growing businesses	659.19 PER Strategic advertising management	659.19 SHA Mobile advertising : supercharge your brand in the exploding wireless market	659.1932 JAM Dirty politics : deception, distraction, and democracy	659.193877094 PIN Born in 1842 : a history of advertising	Next

Includes bibliographical references and index

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