Strategic advertising management Larry Percy, Richard Elliott

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Publication details: Oxford Oxford University Press 2009Edition: 3rd edDescription: xviii, 424 p. : ill. (some col.) ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 PER (Browse shelf(Opens below))	Available		290970

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Previous	659.1 PAN Advertising and media	659.1 PAR Madscam : kick-ass advertising without the Madison Avenue price tag	659.1 PER Strategic advertising management	659.1 PER Strategic advertising management	659.1 PER Strategic advertising management	659.1 POW The advertising handbook	659.1 RIE Positioning : the battle for your mind	Next

Includes bibliographical references and index

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