Strategic advertising management Larry Percy, John R. Rossiter, Richard Elliott

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Publication details: Oxford Oxford University Press 2001Description: xxi, 288 p., 12 p. of plates : ill. (some col.) ; 25 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 PER (Browse shelf(Opens below))	Available		111114

Includes bibliographical references and index

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