Sports marketing : a strategic perspective Matthew D. Shank

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Publication details: Upper Saddle River, NJ Pearson/Prentice Hall 2005Edition: 3rd edDescription: xxiv, 500 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	796.0698 SHA (Browse shelf(Opens below))	hbk	Available	213090

Previous				No cover image available				Next
Previous	796.0698 ORE Sport marketing: a Canadian perspective	796.0698 REI The Elusive Fan: Reinventing Sports in a Crowded Marketplace :	796.0698 SCH Advanced theory and practice in sport marketing	796.0698 SHA Sports marketing : a strategic perspective	796.0698 SHA Sports marketing : a strategic perspective	796.0698 SHI Strategic Sport Marketing	796.0698 SUP The sports event management and marketing playbook	Next

Includes bibliographical references and index

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