Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands Larry Light and Joan Kiddon

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Publication details: Upper Saddle River, N.J Wharton School Pub 2009Description: xx, 218 p. : ill. ; 24 cm., hpkISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 LIG (Browse shelf(Opens below))	Available		211748

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Previous	658.827 LEP Integrated branding : becoming brand-driven through company-wide action	658.827 LEP Integrated branding : becoming brand-driven through company-wide action	658.827 LIG Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.827 LIG Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands	658.827 LIM Idol to icon : the creation of celebrity brands	658.827 LIN Brand sense : sensory secrets behind the stuff we buy	658.827 LIN Brand sense : sensory secrets behind the stuff we buy	Next

Includes bibliographical references and index

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