Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Publication details: Boston McGraw-Hill/Irwin c2006Edition: 4th edDescription: xxvii, 708 p. : ill., map ; 27 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 ZEI (Browse shelf(Opens below))	Available		437226

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Includes bibliographical references and index

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