Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

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Publication details: Boston ; New Delhi McGraw-Hill Irwin 2009Edition: 5th edDescription: xxviii, 708 p. : ill., map ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 ZEI (Browse shelf(Opens below))	Available		509144

Includes bibliographical references and index

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