Services marketing : integrating customer focus across the firm Alan Wilson ... [et al.]

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Publication details: New York McGraw-Hill 2008Edition: 1st edDescription: xxiii, 623 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 WIL (Browse shelf(Opens below))	Available		405821

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Previous	658.8 WIL Fundamentals and practice of marketing	658.8 WIL Information efficiency in financial and betting markets	658.8 WIL Marketing management in practice	658.8 WIL Services marketing : integrating customer focus across the firm	658.8 WIN Convergence marketing : running with the centaurs : strategies for reaching the new hybrid consumer	658.8 WYM Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings	658.8 YAN Marketing strategy	Next

Includes Index

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