Return on customer : creating maximum value from your scarcest resource Don Peppers and Martha Rogers

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Publication details: New York Doubleday/Currency 2005Edition: 1st edDescription: viii, 296 p. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.812 PEP (Browse shelf(Opens below))	Available		506137

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Previous	658.812 PEP The one to one fieldbook : the complete toolkit for implementing a 1 to 1 marketing program	658.812 PEP The one to one manager : real-world lessons in customer relationship management	658.812 PEP Customer relationship management : concepts and strategies	658.812 PEP Return on customer : creating maximum value from your scarcest resource	658.812 PEP Return on customer : creating maximum value from your scarcest resource	658.812 PEP Customer relationship management	658.812 PER Delivering knock your socks off service	Next

Includes bibliographical references and index

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