Principles and practice of marketing David Jobber

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Publication details: New York McGraw-Hill 2010Edition: 6th edDescription: xxx, 946 p. : col. ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 JOB (Browse shelf(Opens below))	Available		406879

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Previous	658.8 JIM Key concepts in marketing	658.8 JOB Foundations of marketing	658.8 JOB Foundations of marketing	658.8 JOB Principles and practice of marketing	658.8 JOI Marketing management	658.8 JOL From idea to profit how to market innovative products and services	658.8 JON Marketing fundamentals	Next

Includes bibliographical references and index

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