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Marketing strategy : a decision-focused approach Orville C. Walker, Jr., John W. Mullins

By: Contributor(s): Publication details: New York McGraw-Hill/Irwin 2011Edition: 7th ed. (International edition)Description: xv, 352 p. : ill. ; 26 cmISBN:
  • 9780070171466
Subject(s): DDC classification:
  • 658.802 WAL
Item type: Books
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