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Marketing strategy : a decision-focused approach Orville C. Walker, Jr. ... [et al.]

By: Publication details: Boston McGraw-Hill Irvin c2006Edition: 5th edDescription: xx, 346 p. : ill. (some col.) ; 26 cmISBN:
  • 9780072961904
ISSN:
  • 2004059292
Subject(s): DDC classification:
  • 658.8 WAL
Item type: Books
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Includes bibliographical references and index

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