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Marketing strategy edited by John Cadogan
Publication details: Thousand Oaks, CA SAGE 2009Description: 6 v. : ill. ; 25 cmISBN:- 9781848601178
- 2008935275
- 658.83 CAD.1
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 CAD.1 (Browse shelf(Opens below)) | hbk | Available | 159674 | |
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 CAD.1 (Browse shelf(Opens below)) | hbk | Available | 159675 | |
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 CAD.1 (Browse shelf(Opens below)) | hbk | Available | 159676 | |
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 CAD.1 (Browse shelf(Opens below)) | hbk | Available | 159677 | |
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 CAD.1 (Browse shelf(Opens below)) | hbk | Available | 159678 | |
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 CAD.1 (Browse shelf(Opens below)) | hbk | Available | 159679 |
Browsing Anna Centenary Library shelves, Shelving location: 6TH FLOOR, B WING Close shelf browser (Hides shelf browser)
| 658.83 BRA;1 Questionnaire design : how to plan, structure and write survey material for effective market research | 658.83 BUR Marketing research | 658.83 CAD.1 Marketing strategy | 658.83 CAD.1 Marketing strategy | 658.83 CAD.1 Marketing strategy | 658.83 CAD.1 Marketing strategy | 658.83 CAD.1 Marketing strategy |
Includes bibliographical references. Content Note : v. 1. Marketing strategy's conceptual foundations: market orientation, the cornerstone of strategic marketing thought --v. 2. Marketing strategy processes and tools --v. 3. Marketing-mix strategies --product strategy and promotion strategy --v. 4. Marketing-mix strategies --distribution strategy and pricing strategy --v. 5. Marketing strategy organization and implementation --v. 6. Evoking and emerging issues in marketing strategy.  
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