Marketing ROI : the path to campaign, customer, and corporate profitability James D. Lenskold

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Publication details: New Delhi Tata McGraw-Hill Publishing Company 2003Description: xiv, 268 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.1554 LEN (Browse shelf(Opens below))	Available		256670

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Previous	658.1554 DOM Cost-benefit analysis and the theory of fuzzy decisions : fuzzy value theory	658.1554 HAR Cost-benefit analysis	658.1554 LEN Marketing ROI : the path to campaign, customer, and corporate profitability	658.1554 LEN Marketing ROI : the path to campaign, customer, and corporate profitability	658.1554 MCT The value imperative : managing for superior shareholder returns	658.1554 PET Investment appraisal : a managerial approach	658.1554 PHI Data conversion : calculating the monetary benefits	Next

Includes bibliographical references and index

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