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Marketing ROI : the path to campaign, customer, and corporate profitability James D. Lenskold

By: Publication details: New Delhi Tata McGraw-Hill Publishing Company 2003Description: xiv, 268 p. : ill. ; 24 cmISBN:
  • 9780070594180
ISSN:
  • 2003001407
Subject(s): DDC classification:
  • 658.1554 LEN
Item type: Books
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Current library Call number Status Date due Barcode
Anna Centenary Library 658.1554 LEN (Browse shelf(Opens below)) Available 256670

Includes bibliographical references and index

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