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Marketing ROI : the path to campaign, customer, and corporate profitability James D. Lenskold
Publication details: New York McGraw-Hill 2003Description: xiv, 268 p. : ill. ; 24 cmISBN:- 9780071413633
- 658.1554 LEN
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.1554 LEN (Browse shelf(Opens below)) | Available | 487591 |
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| 658.1554 DIX Investment under uncertainty | 658.1554 DOM Cost-benefit analysis and the theory of fuzzy decisions : fuzzy value theory | 658.1554 HAR Cost-benefit analysis | 658.1554 LEN Marketing ROI : the path to campaign, customer, and corporate profitability | 658.1554 LEN Marketing ROI : the path to campaign, customer, and corporate profitability | 658.1554 MCT The value imperative : managing for superior shareholder returns | 658.1554 PET Investment appraisal : a managerial approach |
Includes bibliographical references and index
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