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Marketing research David A. Aaker, V. Kumar, George S. Day, Robert P. Leone
Publication details: Hoboken, NJ Wiley c2011Edition: 10th edDescription: xvii, 701 p. : ill. ; 25 cmISBN:- 9780470524619
- 35933
- 658.83 AAK
| Item type | Current library | Call number | Materials specified | Status | Barcode | |
|---|---|---|---|---|---|---|
| English Books | Anna Centenary Library 6TH FLOOR, B WING | 658.83 AAK (Browse shelf(Opens below)) | pbk | Available | 131568 |
Browsing Anna Centenary Library shelves, Shelving location: 6TH FLOOR, B WING Close shelf browser (Hides shelf browser)
| 658.83 Qualitative marketing research : a cultural approach | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 AAK Marketing research | 658.83 ADA An introduction to Market & social research : planning & using research tools & techniques | 658.830 BAI Trillion-dollar moms : marketing to a new generation of mothers |
Includes bibliographical references and index
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