Marketing research David A. Aaker, V. Kumar, George S. Day

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Publication details: Australia John Wiley & Sons Australia, Ltd c2007Edition: 2nd edDescription: xix, 601 p. : ill. ; 27 cmISBN:

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Item type	Current library	Call number	Materials specified	Status	Barcode
English Books	Anna Centenary Library 6TH FLOOR, B WING	658.83 AAK (Browse shelf(Opens below))	pbk	Available	131094

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Includes bibliographical references and index

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