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Marketing of high-technology products and innovations Jakki Mohr, Sanjit Sengupta and Stanley Slater
Publication details: Upper Saddle River, NJ Pearson Education c2005Edition: 2nd edDescription: 470 p. : ill. ; 24 cmISBN:- 9788131700556
- 620.00688 MOH
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 620.00688 MOH (Browse shelf(Opens below)) | Available | 93912 |
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| 620.00684 UCH Entrepreneurship for engineers | 620.00684 WAN What every engineer should know about decision making under uncertainty | 620.00688 DAV Marketing high technology : an insider's view | 620.00688 MOH Marketing of high-technology products and innovations | 620.00688 MOH Marketing of high-technology products and innovations | 620.00688 MOO Inside the tornado : strategies for developing, leveraging, and surviving hypergrowth markets | 620.007 BAD எஞ்சினியர் ஆவது எப்படி? |
Includes bibliographical references and index
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