Marketing metrics : 50+ metrics every executive should master Paul W. Farris ... [et al.]

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Publication details: Upper Saddle River, N.J Wharton School Pub c2006Description: xvi, 359 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.83 FAR (Browse shelf(Opens below))	Available		94859

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Includes bibliographical references (p. 335-337) and index

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