Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr

By:

Peter, J. Paul

Contributor(s):

Donnelly, James H

Publication details: Boston McGraw Hill 2007Edition: 8th edDescription: xvii, 813 p. : ill. ; 27 cmISBN:

9780071259835

ISSN:

2005056244

Subject(s):

DDC classification:

658.8 PET

Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 PET (Browse shelf(Opens below))	Available		254374

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Includes bibliographical references (p. 789-795) and indexes

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Marketing management : knowledge and skills J. Paul Peter, James H. Donnelly, Jr

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