Marketing management : a strategic decision-making approach John W. Mullins, Orville C. Walker Jr

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Publication details: Boston McGraw Hill 2010Edition: 7th edDescription: xxi, 551 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 MUL (Browse shelf(Opens below))	Available		254280

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Previous	658.8 MOU Problems in marketing : applying key concepts and techniques	658.8 MOY Business Development Culture	658.8 MRA " Theory, Practice and Techniques in Business and Marketing management"	658.8 MUL Marketing management : a strategic decision-making approach	658.8 MUL Marketing management : a strategic decision-making approach	658.8 MUN Marketing : marketing management MAR 3023	658.8 MUR The marketing gurus : lessons from the best marketing books of all time	Next

Includes bibliographical references and index

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