Managing marketing Roger Palmer, Juanita Cockton, Graham Cooper

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Publication details: Amsterdam ; Boston, MA Elsevier/Butterworth Heinemann 2007Edition: 1st edDescription: xi, 380 p. : ill. ; 25 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 PAL (Browse shelf(Opens below))	Available		331356

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Previous	658.8 PAL Introduction to marketing : theory and practice	658.8 PAL Introduction to marketing : theory and practice	658.8 PAL Introduction to marketing : theory and practice	658.8 PAL Managing marketing	658.8 PAL The manager's guide to competitive marketing strategies	658.8 PAL The manager's guide to competitive marketing strategies	658.8 PAL Marketing Analytics	Next

Includes bibliographical references and index

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