Marketing Roger A. Kerin, Steven W. Hartley, William Rudelius

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Publication details: Boston ; New Delhi McGraw-Hill/Irwin 2009Edition: 9th edDescription: xlvii, 742 p. ; col. ill. ; 29 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Anna Centenary Library	658.8 KER (Browse shelf(Opens below))	Available	223
Anna Centenary Library	658.8 KER (Browse shelf(Opens below))	Available	437304
Anna Centenary Library	658.8 KER (Browse shelf(Opens below))	Available	472219

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Includes bibliographical references (p. 673-704) and indexes

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