Integrated branding : becoming brand-driven through company-wide action F. Joseph LePla & Lynn M. Parker

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Publication details: London ; Sterling, VA Kogan Page 2002Edition: Rev. edDescription: xiv, 299 p. : ill. ; 24 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 LEP (Browse shelf(Opens below))	Available		313469

Includes bibliographical references (p. [285]-287) and index

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