From brand vision to brand evaluation: the strategic process of growing and strengthening brands Leslie De Chernatony

By:

Publication details: Amsterdam Elsevier 2009Edition: 2nd edDescription: xv, 318 p. : ill. ; 23 cmISBN:

Subject(s):

DDC classification:

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 CHE (Browse shelf(Opens below))	Available		291365

Previous								Next
Previous	658.827 CHE From brand vision to brand evaluation : strategically building and sustaining brands	658.827 CHE Creating powerful brands in consumer, service and industrial markets	658.827 CHE Creating powerful brands in consumer, service and industrial markets	658.827 CHE From brand vision to brand evaluation: the strategic process of growing and strengthening brands	658.827 CHE From brand vision to brand evaluation: the strategic process of growing and strengthening brands	658.827 CHE From brand vision to brand evaluation: the strategic process of growing and strengthening brands	658.827 CHE Managing Modern Brands	Next

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

Find us on the map