From brand vision to brand evaluation: the strategic process of growing and strengthening brands Leslie De Chernatony

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Publication details: Amsterdam Elsevier 2009Edition: 2nd edDescription: xv, 318 p. : ill. ; 23 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 CHE (Browse shelf(Opens below))	Available		291365

Includes bibliographical references and index

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