Experiential marketing : a practical guide to interactive brand experiences Shaz Smilansky

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Publication details: London Kogan Page 2009Edition: 1st South Asian edDescription: vi, 264 p. : ill. ; 25 cmISBN:

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Holdings
Current library	Call number	Status	Barcode
Anna Centenary Library	658.827 SMI (Browse shelf(Opens below))	Available	311026
Anna Centenary Library	658.827 SMI (Browse shelf(Opens below))	Available	580093
Anna Centenary Library	658.827 SMI (Browse shelf(Opens below))	Available	580094

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Previous	658.827 SEN Brand positioning: strategies for competitive advantage	658.827 SIM Innocent : building a brand from nothing but fruits	658.827 SMI Experiential marketing : a practical guide to interactive brand experiences	658.827 SMI Experiential marketing : a practical guide to interactive brand experiences	658.827 SMI Experiential marketing : a practical guide to interactive brand experiences	658.827 STE Waking the giant : revitalising the mature brand	658.827 SYE Wowability : how to achieve it & why it matters	Next

Includes bibliographical references (p. [258]-259) and index

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