Offensive marketing : an action guide to gaining competitive advantage Hugh Davidson and Warren J. Keegan with Elyse Arnow Brill

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Publication details: Amsterdam Elsevier Butterworth-Heinemann 2004Description: xiv, 414 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 DAV (Browse shelf(Opens below))	Available		477743

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Previous	658.8 DAR The London property market in AD 2000	658.8 DAV Magic numbers for consumer marketing : key measures to evaluate marketing success	658.8 DAV Measuring marketing : 103 key metrics every marketer needs	658.8 DAV Offensive marketing : an action guide to gaining competitive advantage	658.8 DAY Market driven organization : understanding, attracting, and keeping valuable customers	658.8 DE Global Marketing and Advertising	658.8 DEL The marketing toolkit	Next

Includes index

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