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Creative strategy in advertising Bonnie L. Drewniany, A. Jerome Jewler

By: Contributor(s): Publication details: Belmont, CA Thomson/Wadsworth 2008Edition: 9th edDescription: xiv, 332 p. : ill. ; 26 cmISBN:
  • 9780495095699
ISSN:
  • 2007922715
Subject(s): DDC classification:
  • 659.1 DRE
Item type: Books
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Jewler's name appears first on the previous edition. Includes bibliographical references and index

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