Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson

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Publication details: Boston McGraw-Hill/Irwin 2008Edition: 8th edDescription: xix, 555 p. : ill., map ; 27 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8342 PET (Browse shelf(Opens below))	Available		437326

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Includes bibliographical references (p. 499-528) and indexes

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