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Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson
Publication details: New Delhi Tata McGraw-Hill Education Private Limited 2010Edition: 7th edDescription: xv, 579 p. ; 25 cmISBN:- 9780070601581
- 658.8342 PET
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8342 PET (Browse shelf(Opens below)) | Available | 255600 |
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| 658.8342 OSH The marketing power of emotion | 658.8342 PET Consumer behavior & marketing strategy | 658.8342 PET Consumer behavior & marketing strategy | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 PET Consumer behavior and marketing strategy | 658.8342 PSY Journal of consumer psychology | 658.8342 RAM Consumer behaviour and branding : concepts, reading and cases : the Indian context |
Includes index
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