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Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk, S. Ramesh Kumar ; in collaboration with Joseph Wisenblit
Publication details: Chennai Pearson 2010Edition: 10th edDescription: 1 v. (various pagings) : ill. ; 28 cmISBN:- 9788131731567
- 658.8342 SCH
| Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|
| Anna Centenary Library | 658.8342 SCH (Browse shelf(Opens below)) | Available | 115275 |
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| 658.8342 RAT The why of consumption : contemporary perspectives on consumer motives, goals and desires | 658.8342 RIC Understanding customers | 658.8342 SCH Customer experience management : a revolutionary approach to connecting with your customers | 658.8342 SCH Consumer behavior | 658.8342 SCH Consumer behavior | 658.8342 SHE Customer behaviour : a managerial perspective | 658.8342 SIL Treasure hunt : inside the mind of the new global consumer |
Includes bibliographical references and index
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