Connected marketing : the viral, buzz and word of mouth revolution edited by Justin Kirby, Paul Marsden

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Publication details: Oxford ; Boston Butterworth-Heinemann 2005Description: xxxv, 282 p. : ill. ; 24 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 KIR (Browse shelf(Opens below))	Available		331320

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Previous	658.8 KHO Human-centered e-business	658.8 KIM Connecting with consumers : marketing for new marketplace realities	658.8 KIR Connected marketing : the viral, buzz and word of mouth revolution	658.8 KIR Connected marketing : the viral, buzz and word of mouth revolution	658.8 KIT Marketing metaphors and metamorphosis	658.8 KIT Marketing mind prints	658.8 KIT The rhetoric and reality of marketing : an international managerial approach	Next

Includes bibliographical references and index

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