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Competing for customers and winning with value : breakthrough strategies for market dominance
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Competing for customers and winning with value : breakthrough strategies for market dominance
R.Eric Reidenbach and Reginald W.Goeke
By:
Reidenbach, R. Eric
Contributor(s):
Goeke, Reginald W
Publication details:
New Delhi
Pearson Education
2006
Description:
xvii,194p.:ill.;24cm
ISBN:
9788131716960
Subject(s):
Customer relations
DDC classification:
658.812 REI
Item type:
Books
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