Creating powerful brands in consumer, service and industrial markets Leslie de Chernatony and Malcolm McDonald

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Publication details: Amsterdam ; Boston Elsevier/Butterworth-Heinemann 2003Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN:

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.827 CHE (Browse shelf(Opens below))	Available		351491
Anna Centenary Library	658.827 CHE (Browse shelf(Opens below))	Available		550377

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Previous	658.827 CES Conversational capital : how to create stuff people love to talk about	658.827 CHE Understanding brands	658.827 CHE From brand vision to brand evaluation : strategically building and sustaining brands	658.827 CHE Creating powerful brands in consumer, service and industrial markets	658.827 CHE Creating powerful brands in consumer, service and industrial markets	658.827 CHE From brand vision to brand evaluation: the strategic process of growing and strengthening brands	658.827 CHE From brand vision to brand evaluation: the strategic process of growing and strengthening brands	Next

Includes bibliographical references and index

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