Business marketing management : B2B Michael D. Hutt, Thomas W. Speh

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Publication details: New Delhi Cengage Learning India c2007Edition: 9th edDescription: xxx, 658 p. : ill. ; 26 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.804 HUT (Browse shelf(Opens below))	Available		501567

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Previous	658.804 CHE Understanding the professional buyer : what every sales professional should know about how the modern buyer thinks and behaves	658.804 GHO Industrial marketing	658.804 GIL Strategic marketing planning	658.804 HUT Business marketing management : B2B	658.804 MCD Key account management : the definitive guide	658.804 MCD Key customers : how to manage them profitably	658.804 PHA Industrial marketing	Next

Includes bibliographical references and index

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