Basic marketing : a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy

By:

Perreault, William D

Contributor(s):

McCarthy, E. Jerome

Publication details: Boston McGraw-Hill 2005Edition: 15th edDescription: xli, 793 [22] p. : col. ill. ; 28 cmISBN:

9780073226378

Subject(s):

Marketing - Management

DDC classification:

658.8 PER

Item type: Books

Tags from this library: No tags from this library for this title.

Average rating: 0.0 (0 votes)

Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	658.8 PER (Browse shelf(Opens below))	Available		472220

Browsing Anna Centenary Library shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 PER Learning aid for use with basic marketing	658.8 PER Learning aid for use with essentials of marketing : a marketing strategy planning approach	658.8 PER Basic marketing : a global-managerial approach	658.8 PER Basic marketing : a global-managerial approach	658.8 PER Essentials of marketing : a marketing strategy planning approach	658.8 PER Essentials of marketing : a marketing strategy planning approach	658.8 PER Essentials of marketing : a marketing strategy planning approach	Next

McCarthy's name appears first on the earlier edition. Includes bibliographical references (p. 725-787) and indexes. Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive

There are no comments on this title.

to post a comment.

Basic marketing : a global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy

Browsing Anna Centenary Library shelves Close shelf browser (Hides shelf browser)

Find us on the map