Advertising Management Jaishri Jethwaney, Shruti Jain

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Publication details: Oxford Oxford University Press 2010Description: xii, 716 p. : ill. ; 24 cmISBN:

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Item type: Books

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Holdings
Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.112 JAI (Browse shelf(Opens below))	Available		112613

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Previous	659.111 SIS Advertising media planning	659.111 SUR Media planning : a practical guide	659.111 TRO The new positioning: the latest on the world's #1 business strategy	659.112 JAI Advertising Management	659.112 OGU Advertising management with integrated brand Promotion	659.112 SHA Advertising: planning and implementation	659.113 ROG Campaigns that shook the world : the evolution of public relations	Next

Includes bibliographical references and index

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