Advertising and promotion : an integrated marketing communications perspective George E. Belch & Michael A. Belch

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Publication details: Boston McGraw-Hill Irwin c2009Edition: 8th edDescription: xxv, 838 p. : col. ill. ; 29 cmISBN:

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Item type: Books

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 BEL (Browse shelf(Opens below))	Available		407469

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