Advertising and integrated brand promotion Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

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Publication details: Australia Thomas South-Western 2006Edition: 4th edDescription: xlvii, 781 p. : col. ill. ; 28 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 OGU (Browse shelf(Opens below))	Available		479429

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Includes bibliographical references and indexes

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