Advertising : principles & practice Sandra Moriarty, Nancy Mitchell, William Wells

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Publication details: Upper Saddle River, N.J Pearson Prentice Hall c2009Edition: 8th edDescription: xlvi, 640 p. : ill. (chiefly col.) ; 29 cmISBN:

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Current library	Call number	Status	Date due	Barcode
Anna Centenary Library	659.1 MOR (Browse shelf(Opens below))	Available		316255

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Previous	659.1 MIN How to write an Ad	659.1 MOG introduction to Advertising	659.1 MOH Advertising management : concepts and cases	659.1 MOR Advertising : principles & practice	659.1 MOR Advertising & IMC principles & practice	659.1 MUE Dynamics of international advertising : theoretical and practical perspectives	659.1 MUR விளம்பர உலகம்	Next

Previous editions had William Wells as first author. Includes bibliographical references (p. 615-624) and index

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