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High-performance interactive marketing : new techniques and technologies for winning and keeping customers
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High-performance interactive marketing : new techniques and technologies for winning and keeping customers
Christopher Ryan ; foreword by Denny Hatch
By:
Ryan, Christopher
Publication details:
New Delhi
Viva
2002
Description:
xviii, 294 p. : ill. ; 24 cm
ISBN:
9788176492492
ISSN:
2002280980
Subject(s):
Interactive marketing
Technological innovations
DDC classification:
658.84 RYA
Item type:
Books
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658.84 ROB
Internet direct mail : the complete guide to successful e-mail marketing campaigns
658.84 ROS
Marketing channels : a management view
658.84 RYA
High-performance interactive marketing : new techniques and technologies for winning and keeping customers
658.84 RYA
High-performance interactive marketing : new techniques and technologies for winning and keeping customers
658.84 SAL
Creating and capturing value : perspectives and cases on electronic commerce
658.84 SAL
Learning from exporting : new insights, new perspectives
658.84 SCE
Higher Secondary First Year : Commerce
Includes index
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